Dr Helena Lim is an independent researcher and consultant with over 20 years of experience in UK higher education. She has held senior roles at Southampton Solent University and the Higher Education Academy (HEA) and is the founder of the UK and Ireland Higher Education Institutional Research (HEIR) Network and Co-Convenor of the European Association for Institutional Research Special Interest on Institutional Research for Management Decision Support. Helena is a Principal Fellow of the HEA as recognition for her contribution to leading innovation in learning and teaching in the UK and internationally. She is also a Visiting Fellow of Higher Education and Learning Innovation at Aberystwyth University.